1. Católica Porto School of Business and Economics

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Paper

The effect of brand names and logos’ figurativeness on memory

Joana Pinto Leite César Machado (with Paulo de Lencastre). 2023. Journal of Business Research
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Paper

Exploring consumer segments defined by affective responses to naturalness in logo design

Joana Pinto Leite César Machado (with Anna Torres). 2023. Journal of Product and Brand Management
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Book chapter

M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them

Joana Pinto Leite César Machado (with Joana Machado). 2010. Contemporary Issues in Brand Research
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Book chapter

A Identidade da Marca”

Joana Pinto Leite César Machado (with Joana Machado). 2007. O Livro da Marca
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Other

A Identidade Corporativa em Situação de Fusão - Como se Juntam Nomes e Logótipos e Como as Pessoas os Percebem

Joana Pinto Leite César Machado (with Joana Machado). 2009.
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