1. Católica Porto School of Business and Economics

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Influência da dimensão natural do desenho do logótipo nas preferências dos consumidores

Joana Pinto Leite César Machado (with Joana Ferreira). 2012. 11th International Marketing Trends Conference, Venice, Italy, 19/01/12
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Brand mergers

Joana Pinto Leite César Machado (with Joana César Machado). 2011. 7th Academy of Marketing Brand, Identity and Reputation SIG Conference, Scotland, United Kingdom, 6/04/11
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Brand mergers

Joana Pinto Leite César Machado (with Joana César Machado). 2011. Thought leaders in brand management conference 2011
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Rebranding mergers

Joana Pinto Leite César Machado (with Joana César Machado). 2011. Proceedings of the 10th International Marketing Trends Conference 2011
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M&As and brand identity

Joana Pinto Leite César Machado (with Joana Machado). 2010. Proceedings of the 6th Thought Leaders International Conference in Brand Management
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