1. Católica Porto School of Business and Economics

Search Page

[current-page:query:search_api_aggregation_1]

Filter and Sort

Content type

1401 - 1410 of 8747
Other

Rebranding the merger

Joana Pinto Leite César Machado (with Joana Machado). 2010. Proceedings of The 6th International Conference of The Academy of Marketing’s Brand, Identity and Reputation SIG
Download and More Details
Other

Private label brands

Joana Pinto Leite César Machado (with José Cevada). 2015.
Download and More Details
Other

Inteligência artificial e educação

António Manuel Valente de Andrade (with Francisco Veiga). 2019. II Seminário Internacional EXPRESSA: Re-imaginar a Comunicação Científica em Educação, Porto, Portugal, 24/10/19
Download and More Details
Other

Branding as a reflection of culture

Joana Pinto Leite César Machado (with Tristan Klocke). 2014.
Download and More Details
Other

Design, personality traits and consumer response to brand logos

Joana Pinto Leite César Machado (with Joana Machado). 2018. 13th Global Brand Conference, Newcastle, United Kingdom, 2/05/18
Download and More Details
Paper

The effect of brand names and logos’ figurativeness on memory

Joana Pinto Leite César Machado (with Paulo de Lencastre). 2023. Journal of Business Research
Download and More Details