COBA– Centre for Operations and Business Analytics – is a cutting-edge research centre of the Católica Porto School of Business and Economics. The objective of COBA is to produce and transfer knowledge for increasing the productivity, quality and innovation in service-related industries and tasks.

Working in close cooperation with companies, COBA develops research projects focused on real-world problems in several areas of Service Management: Digital Economy, New Service Design and Customer Experience, Service Process Improvement, Benchmarking and Performance Measurement, Servitization and Demand Forecasting and Optimization.