“Consumers are still buying, but they are becoming more selective about where, how and why.”

In her latest opinion piece, Susana Costa e Silva, Full Professor and Director of the Master's in Management programme at Católica Porto School of Business and Economics, examines changing consumer habits, from growing fatigue with digital influencers to the pursuit of small rewards and a renewed appreciation of shopping in physical stores.

Read the full article, published in Jornal Económico, here (available in Portuguese).