Within the new Executive MBA in Football, on 30 October, Católica Porto SBE and Liga Portugal Business School will host the "Leading the Game" Conference, dedicated to exploring the challenges and opportunities shaping the evolution of the football industry.
The session will feature a debate with Jorge Mendes, founder of Gestifute, Bruno Prata, sports journalist and commentator, and Reinaldo Teixeira, President of Liga Portugal and João Pinto, Dean of Católica Porto SBE. They will share their perspectives on the present and future of football, exploring topics such as management, leadership and business opportunities in the sector.
Date: 30 October 2026
Time: 17:00–19:00
Venue: Católica, Foz Campus, Porto | Carvalho Guerra Auditorium
Event held in Portuguese.
Programme
17:00 | Registration and networking reception
17:30 |Opening remarks
João Pinto, Dean of Católica Porto SBE
Reinaldo Teixeira, President of Liga Portugal
17:40 | Presentation of the Executive MBA in Football
Susana Costa e Silva, Scientific Director of the Executive MBA in Football
Filipa Godinho, Project Director at Liga Portugal Business School
18:00 | Leading the Game – A reflection on management and leadership in professional football.
With Jorge Mendes, Bruno Prata, João Pinto e Reinaldo Teixeira
Moderator: Isabel Braga da Cruz, Pro-Rector of Universidade Católica Portuguesa
19:00 | Closing remarks
An opportunity to look beyond the game itself and reflect on the people, decisions and strategies shaping the future of the football industry.
