This is the perfect opportunity to explore new ideas, learn from international experts and strengthen your academic network.
Venue: Room EAA003, Católica Porto Business School
Dates: 23 and 25 March
Schedule: 10:00 – 20:15 (see programme for individual sessions)
REGISTER HERE
EXPLORE THE FULL PROGRAMME:
23 March
10 a.m. – 1 p.m. | AI in International Marketing
· Alina Nychyk | ZHAW Zurich University of Applied Sciences
· Carsten Baumgarth | HWR Berlin – Berlin School of Economics and Law
2:30 p.m. – 5:15 p.m. | The new rules of the game: geopolitics, strategy, and global business
· Avo Schönbohm | HWR Berlin School of Economics and Law
· Jean-Guillaume Ditter | Burgundy School of Business
5:30 p.m. – 8:15 p.m. | The new global business playbook: geopolitical rivalry and democratic strategy
· Antoni Kolek | Kozminski University
· Petra Moog | ZHAW Zurich University of Applied Sciences
25 March
10 a.m. – 1 p.m. | From macro to micro: translating geopolitics and sustainability into ethical brand strategy and personalization· Helen McGrath | University College Cork
· Stéphane Salgado | Université Toulouse Capitole
2:30 p.m. – 5:15 p.m. | Leading across borders: building high-performing teams in a multicultural world
· Elena Hubschmid | ZHAW Zurich University of Applied Sciences
· Nicole Gremelová | Prague University of Economics and Business
5:30 p.m. – 8:15 p.m. | Responsible AI in practice: from regulation to implementation
· Florencio Travieso | Emlyon Business School
· Jakub Rybacki | Kozminski University