On 30 October, Católica Porto SBE and Liga Portugal Business School will host the "Leading the Game" Conference, dedicated to exploring the challenges and opportunities shaping the evolution of the football industry.
The session will feature a debate with Jorge Mendes and Bruno Prata, who will share their perspectives on the present and future of football, exploring topics such as management, leadership and business opportunities in the sector.
Date: 30 October 2026
Time: 17:00–19:00
Venue: Católica, Foz Campus, Porto | Carvalho Guerra Auditorium
Event held in Portuguese.
Programme
17:00 | Registration and networking reception
17:30 | Welcome addresses by Católica Porto SBE and Liga Portugal
17:40 | Presentation of the Executive MBA in Football
18:00 | Leading the Game – A reflection on management and leadership in professional football. Special guests: Jorge Mendes and Bruno Prata
19:00 | Closing remarks
An opportunity to look beyond the game itself and reflect on the people, decisions and strategies shaping the future of the football industry.
