1. Católica Porto School of Business and Economics

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Outros

A Identidade Corporativa em Situação de Fusão - Como se Juntam Nomes e Logótipos e Como as Pessoas os Percebem

Joana Pinto Leite César Machado (with Joana Machado). 2009.
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Outros

Cultural distance's influence in entry mode decision

Joana Pinto Leite César Machado (with Cláudia Braga da Cunha). 2014. 40th European International Business Academy Conference, Uppsala, Sweden, 11/12/14
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Outros

The Effect of Brand Names and Logos’ Figurativeness on Memory an Experimental Approach

Joana Pinto Leite César Machado (with Paulo de Lencastre). 2022.
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Artigo

Store coolness in luxury fashion: Antecedents, outcomes, and the moderating role of price consciousness

Joana Pinto Leite César Machado (with Maher Georges Elmashhara). 2027. Journal of Retailing and Consumer Services
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Capítulo de Livro

How does brand-cause fit influence the success of CrM campaigns?

Joana Pinto Leite César Machado (with Inês Padilha Campelo). 2021. Handbook of sustainability-driven business strategies in practice
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Artigo

Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club

Joana Pinto Leite César Machado (with Joana César Machado). 2020. International Journal of Sports Marketing and Sponsorship
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Artigo

Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust

Joana Pinto Leite César Machado (with Susana Costa e Silva). 2020. International Review on Public and Nonprofit Marketing
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Outros

Online cause-related marketing

Joana Pinto Leite César Machado (with Susana C. Silva). 2018. EURAM 18
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Artigo

The influence of WOM and peer interaction in the decision-making process of Generation Z within the family

Joana Pinto Leite César Machado (with Susana Costa e Silva). 2017. International Journal of Marketing, Communication and New Media
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Artigo

Como avaliar estratégias de co-branding

Joana Pinto Leite César Machado (with Diana Santos). 2015. European Journal of Applied Business & Management
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