Católica Porto Business School will host the 10th edition of the Industrial Marketing Management (IMM) Summit from 12 to 15 January 2027, dedicated to the challenges and transformations shaping industrial and B2B (Business-to-Business) marketing.

The Industrial Marketing Management Summit is an international event dedicated to research in industrial marketing and B2B markets, promoting knowledge sharing between academia and business. The programme includes sessions for the presentation and discussion of academic research, while also creating space for PhD students, early-career researchers and dialogue with industry.

Organised by CEGE – Centre for Research in Management and Economics at Católica Porto Business School, the event will bring together researchers, academics at different stages of their careers, PhD students and industry professionals. Over four days, participants will explore new research directions, different perspectives on B2B markets and how companies are adapting to an evolving economic and technological environment.

In addition to attending the summit, interested researchers can submit papers for presentation. The deadline for submissions is 20 September 2026. 

The international dimension of the summit is reflected in the participation of researchers and professionals from different countries, strengthening Católica Porto Business School's connection with the international industrial marketing research community and creating opportunities for knowledge sharing and collaboration between the School, academia and industry.

Find out more about the conference: here

Call for papers: here