Conceived by Master in Marketing Professors Božidar Vlačić and Carla Martins, Marketing Link was launched as a new Católica Porto Business School initiative, created to bring together students, alumni, faculty and professionals around a shared perspective on the challenges and trends shaping contemporary marketing. 

Designed as a space for knowledge-sharing, learning and networking, the event provided an afternoon of reflection and exchange around current and relevant topics in the sector, bringing together academic perspectives and real-world market experience. 

This first edition featured two guest speakers, who explored different dimensions of marketing through interactive sessions focused on practical application. 

Cosme Almeida, Abroad Programmes Director at Católica Porto Business School, led the session “Financial Valuation of Brands”, exploring the key indicators of financial valuation and their relevance to strategic brand building. 

Inês Rocha, Area Manager of Brand Responsibility at MC Sonae, delivered the session “Missão Continente – For Great Causes, Great Missions”, sharing her experience at the intersection of brand strategy, social responsibility and positive community impact. 

As its inaugural edition, Marketing Link established itself as a relevant platform for connection and knowledge-sharing, reinforcing Católica Porto Business School’s commitment to promoting learning experiences closely aligned with real market challenges and to building an increasingly connected academic community.

Applications to our Master's in Marketing open: discover more here