The Liga Portugal Business School and Católica Porto Business School presented the new Executive MBA in Football at the Liga Portugal Arena Auditorium, in Porto. A pioneering programme in Portugal, the MBA aims to address the management, leadership and innovation challenges of an increasingly global and professionalised industry.
The launch event brought together representatives from both institutions, faculty members and industry professionals, marking the beginning of a new phase in the collaboration between Liga Portugal and Católica Porto Business School.
Opening the ceremony, the President of Liga Portugal, Reinaldo Teixeira, highlighted the importance of advanced education for the development of the professional football ecosystem, underlining the value of upskilling its stakeholders and strengthening ties between the sector and higher education institutions.
The Dean of Católica Porto Business School, João Pinto, contextualised the new MBA within the growing complexity of the football industry, which today requires multidisciplinary skills capable of addressing strategic, economic, technological and organisational challenges. He also emphasised the shared ambition of both institutions to contribute to the professionalisation and continued development of the sector.
During the session, the Director of Projects at Liga Portugal, Filipa Godinho, and Associate Professor at Católica Porto Business School, Susana Costa e Silva, presented the programme structure, its strategic pillars and the international immersive experiences that will form part of the learning journey.
Designed for professionals seeking to deepen their management expertise within the football context, the Executive MBA in Football combines academic rigour with a strong practical component and direct engagement with the realities of the industry.
The ceremony concluded with a roundtable discussion dedicated to the challenges and opportunities facing the sector, featuring the Executive Director of Liga Portugal, André Mosqueira do Amaral, and the Chairman of APEX, Luís Vicente, in a conversation moderated by António Barroso, Director of Communication at Liga Portugal.
