Católica Porto School of Business and Economics is hosting the 2027 edition of the International Association on Public and Nonprofit Marketing (IAPNM) Congress. This edition builds on the established trajectory of the congress, moving from specific challenges (combating poverty, post-industrial transition) toward a broader, integrative vision for the future.
Date: July, 1st to 3rd, 2027
Venue: Católica Porto School of Business and Economics, Porto - Foz Campus
This year's proposed theme is: "Marketing for Regeneration: Cultivating Resilient Communities and Sustainable Economies"
This theme connects deeply with Portugal's and Porto's own narrative of urban and economic renewal. It positions public and nonprofit marketing not just as a tool for communication or service delivery, but as a central discipline for actively designing and nurturing systems that are socially inclusive, economically robust, and environmentally sustainable. The term "Regeneration" implies a proactive, holistic, and positive transformation.
Call for Papers - XXVI International Congress on Public and Nonprofit Marketing